- Collaborative. We supplement in-house or agency expertise by charting the path for digital marketing dollars in paid, earned, and owned media. B2B, B2C, B2B2C.
- Make best practices even better. We’ll pinpoint opportunities to alter process and perception to unlock game-changing actions across your digital landscape.
- Think beyond the silo. We bring your collective forces to the table in order to make a sweeping, sustainable impact that performs.
- Spend smarter. Proper planning prevents poor performance. We’ll find the right home for every dollar with a digital blueprint that advances your objectives now and long into the future.
- Spark momentum. We’ll shift strategy into action by identifying priority initiatives and associated resources required to power a chain of events from ground floor to higher goal.
Tag: marketing
Acer is sticking by netbooks.
Samsung is not.
So who’s making a mistake? Did tablets kill the netbook?
Tablets are certainly on fire right now. Not tablets per se, the iPad that is.
Kids want tablets and parents agree, as they are spreading light wildfire in the enterprise. It seems like Steve Jobs managed to invent an entirely new computing and entertainment category based on early failures of others. Again.
While you can attach keyboards and stands to tablets, seed entire accessory ecosystems, tablets remain content consumption tools. The can attach themselves to other devices as controllers and rich user interfaces – a future I am truly stoked about. But writing serious documents, creating stuff – they are not ideal. To create, a keyboard, a real keyboard, seems to still be a necessity.
