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Analysis Marketing mobile Web Development

United Airlines’ adventures in mobile web

I occasionally use Kayak’s rather good app for the iPhone to check airfares for actual and fantasy travel. Recently, all referrals to United Airlines tickets originating from the Kayak app end up in the United’s mobile web site. All data about the ticket search from Kayak is gone in the process. Bummer but it’s not my money to lose.

What I noticed is that United appears to bring you to a mobile ‘text’ website, as shown below:

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It looks like a generic mobile website but intrigues you with a link to the ‘smartphone version’. When you click the link the page transforms itself to…

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…the exact same thing.
Great job, guys.

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British Airways

Flying With Little Children? Go to the Back of the Plane – WSJ.com

Great story from WSJ's Scott McCartney about the increasing unpleasantry of flying with children. Worse than flying domestic is international travel. If you have a layover in Europe and have children who need a stroller, assume you will not have the stroller during that layover. Despite what gate agents say – unless you carry the stroller on board you will not see the stroller until you collect it from the carousel at your destination. Very unhelpful. British Airways in particular was misleading and rude in that respect.

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