Enavigo – Page 11 – Feverish thoughts about technology and life

Why keep HTML5 open when you can make it proprietary?

Post author By yuval
Post date November 10, 2011
No Comments on Why keep HTML5 open when you can make it proprietary?

Say what you will, this is pretty cool – at least at the idea level: a specialized, HTML5 web browser for mobile devices that provides special hooks for HTML5 apps granting them access to native device features. Pretty nifty, right? Naturally the people who control the platform, kinda get to decide what can and cannot run, maybe get a cut of the action for the business that they are generating for you and for the work that they invested in making and marketing the app.

In exchange for openness, you get cool features (especially for games) and capabilities you otherwise will not be able to provide. Tradeoffs tradeoffs. Still, pretty darn cool.

mobiUs … the world’s first HTML5 Web App browser.

Tags android, Apple, apps, Browser, HTML, html5, ios, mobius, native

Marketing

Interesting Read: The Social Graph is Neither

Post author By yuval
Post date November 9, 2011
No Comments on Interesting Read: The Social Graph is Neither

A recent extensive blog post from Pinboard questions the validity, necessity in digital social graphs.

“Social networks exist to sell you crap. The icky feeling you get when your friend starts to talk to you about Amway, or when you spot someone passing out business cards at a birthday party, is the entire driving force behind a site like Facebook.”

via The Social Graph is Neither (Pinboard Blog).

Marketing

Big agency quits big client

Post author By yuval
Post date November 9, 2011
No Comments on Big agency quits big client

Sticking around waiting for a client to rediscover its soul is a risky move. Depending on the nature of the client relationship, though, it could also be an opportunity. As a trusted partner, an agency can help the process redefining the client's corporate meaning and mission.

Case in point: GS&P is quitting HP.

I personally disliked their TouchPad campaign. B-level celebrity rich, light on actual meaning. Outside of this campaign, their HP work was pretty darn cool. Bold move.