Author: yuval

Categories
Marketing Social Networks

Customer Service is marketing. Get it?

The day the iPhone 4s came out I had it. Love it. It’s great. Part of the pomp and ceremony associated with getting such a fancy device is to accessorize it. Chargers and cables and apps and all. The most important accessory to most is the protective case.
My iPhone 3GS was protected for the entire duration of our intense two year relationship by a case made by a brand called Incase. I liked it so much that when I was at BestBuy and saw people shopping for cases, I’d stop and tell them to pay the extra money (Incase cases retail for a plum $35) and get the Incase case.
So it was a foregone conclusion that on day 2 of my new iPhone’s life that I go get a new Incase case for it. And I did at Target, instead of buying a knockoff or bulk package from Amazon. I respected the product and was willing to pay for quality.
Two weeks later a crack appeared in the case near the headphone jack. A piece then fell off. It looked pretty bad. Naturally I went to Incase’s website and filled out the return form to request a replacement. An email was sent to me pretty quickly asking me to email a photo of the purchase receipt along with a photo of the damaged case so I can get an RMA number. I did.
I never heard back.
I tweeted Incase and got a response that I will get a response within 1-3 weeks’ time.

Really?

Continue reading “Customer Service is marketing. Get it?”
Share
Categories
Marketing mobile

Walgreens uses QR Codes for Sexual Education; sees 70 QR-driven hits per week

70 hits per week do not echo like a major coup by any means. QR scanning apps may be the least significant factor contributing to this humble number. Was the project properly promoted, how many posters with the code were distributed, were consumers instructed how to scan, etc. In short, though, seems like teens are not necessarily jumping on the opportunity to use QR Codes. Experimentation is good and Walgreens helps us all by sharing this data. Time for NFC, no?

Mobile Commerce – Walgreens uses 2-D bar codes in a teen sex education program – Internet Retailer.

Share
Categories
Computing ios iphone mobile

Why keep HTML5 open when you can make it proprietary?

Say what you will, this is pretty cool – at least at the idea level: a specialized, HTML5 web browser for mobile devices that provides special hooks for HTML5 apps granting them access to native device features. Pretty nifty, right? Naturally the people who control the platform, kinda get to decide what can and cannot run, maybe get a cut of the action for the business that they are generating for you and for the work that they invested in making and marketing the app.

In exchange for openness, you get cool features (especially for games) and capabilities you otherwise will not be able to provide. Tradeoffs tradeoffs. Still, pretty darn cool.

mobiUs … the world’s first HTML5 Web App browser.

Share
Share