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Marketing

Big agency quits big client

Sticking around waiting for a client to rediscover its soul is a risky move. Depending on the nature of the client relationship, though, it could also be an opportunity. As a trusted partner, an agency can help the process redefining the client's corporate meaning and mission.

Case in point: GS&P is quitting HP.

I personally disliked their TouchPad campaign. B-level celebrity rich, light on actual meaning. Outside of this campaign, their HP work was pretty darn cool. Bold move.

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